How it works

From the closing credits to the edit suite in one evening.

01CaptureAt the end of the programme, a QR code appears on screen. Viewers scan it and record on their phone in the browser — no download, no account.
On screenQR code exported as SVG for your graphics team
On phoneYour show’s logo and colours, up to 60 seconds
FallbackUpload an existing video if the camera is blocked
02Connect to the momentViewers can say which moment they’re reacting to. You define the moments and timecodes for each episode.
08:30The alliance forms
32:14Marcus's betrayal
52:00The reveal
03Search with AIReactions are transcribed and matched to your contestants and moments. Search in plain English and play from the exact line.
Query“people who felt betrayed by Marcus”
UnderstoodContestant: Marcus Hale · Moment: Marcus's betrayal
ResultHannah K. at 0:05 — “I genuinely shouted at the telly…”
04Use with permissionEvery clip carries the contributor release version, time of consent and scope. Exports include a manifest your legal team can file.
Releasev2.1 accepted 17 Oct 2026, 22:31 BST
ScopeBroadcast, promos, social, research · 5 years
AuditEvery download logged with user and time

Every reaction tells a story.

Pilot campaigns available — talk to us.

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